Hello, I’m Alex Forbes,
multidisciplinary designer, specialising in product & user experience.
Most recently, I was a Product Designer at the boostrapped B2B SaaS startup, Quickli, designing lead generation tools to help mortgage brokers increase revenue potential.
Previously, I was a Product Designer at the cybersecurity education B2B SaaS scaleup, Secure Code Warrior.
Before software, I was a graduate architect at GroupGSA, working across commercial, residential, aged care, and education sectors to design the built environment of tomorrow.
Check out some of my work, or get in touch →
Diversifying Quickli's revenue stream
Quickli’s multi-step plan to widgetise broking calculators; support lead nurturing; then dominate a market niche for lead generation.
Mission critical reporting feature saves $10m ARR from churn.
I collaborated with cross-functional, global teams and stakeholders to research, design, and deliver Secure Code Warrior’s new reporting feature.
New onboarding flow and guided tour increases activation metrics 6%
I collaborated with Dovetail’s head of design to analyze data, identify areas of improvement, and build solutions that saw activation metrics increase 6% over 3 months.
Mobile whiteboarding app designed to improve Revit skills
As part of GroupGSA’s building information modelling (BIM) team, I built upon our quantitative data to conduct qualitative research, design, prototype, and test a novel method for educating architects about the complex 3D modelling software.
